Align the who system of a firm’s activities with its strategic choice of differentiation or low cost More information on the framework by it's creators can be found here: The book shares a number of frameworks and tools to help an organization create and re-position itself (or its business units), in "Blue Oceans", or unexplored markets (vs Red Oceans - where competition is intense). According to their study of more than 30 industries, companies who successfully implement a Blue Ocean Strategy, and alter their strategic course past traditional industry boundaries, reap the benefits for 10 to 15 years. A sequel to the book was published in 2017 - " Blue Ocean Shift". The book advocates a Marketing Theory in which organizations should make strategic leaps in new uncontested market spaces to create shareholder value. Renée Mauborgne ( INSEAD, Fontainebleau, France), published a book called " Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant" (available on Amazon here: ). chan kim insead business strategy organizational strategy differentiation Weighted average cost of capital (wacc)īlue ocean strategy red ocean strategy competitive advantage renée mauborgne w.International financial reporting standards (ifrs).
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